To promote the theatrical release of "Mencuri Raden Saleh", Visinema and Cinema XXI --the largest cinema chain in Indonesia-- produce a public service announcement video about what is and is not allowed to do in a cinema.
This video will be played at the beginning of every film shown at Cinema XXI, one month prior to the theatrical release of "Mencuri Raden Saleh"
Mencuri Raden Saleh x Cinema XXI
2022 / 1 minute / Commercial / Directed by: Bobby Zarkasih / Produced by: Arthana Cakti
Client Visinema, Cinema XXI / Executive Producer Chyntia Kartika Sari / Producer Assistant Billa Ayu Kinanti / Assistant Director Abdul Rohman Fauzi / Director of Photography Gerry Fairus / Sound Recordist Dandy Fauzan / Wardrobe Sara Zany / Make Up Artist Chassey Julian / Prop Master Reynaldi Wiranata / Clapper Qathrunnada Fakhrina / Talent Coordinator Raymond / Post Producer Jalu Wisesa / Editor & Motion Graphic Nathanael Sugeng Kurniawan / Colorist Nadya Shabrina / Graphic Designer Olivia Suryo / Sound Designer Leo Erwando / Music Abel Huray / VFX Bayu Ramadhan Pratama / Featuring Iqbaal Ramadhan, Angga Yunanda, Rachel Amanda, Aghniny Haque, Ari Irham, Umay Shahab
This is my second PSA video for Cinema XXI. running out a trick up my sleeves, we choose to go back to narrative-style storytelling.
The idea is to make an organic story where the character of "Mencuri Raden Saleh" goes to the cinema and talks about the house rules.
The directing style is also an homage to an iconic heist movie "Ocean's Eleven"
