To promote the theatrical release of "Keluarga Cemara 2", Visinema and Cinema XXI --the largest cinema chain in Indonesia-- produce a public service announcement video about what is and is not allowed to do in a cinema.
This video will be played at the beginning of every film shown at Cinema XXI, one month prior to the theatrical release of "Keluarga Cemara 2"
Keluarga Cemara 2 x Cinema XXI
2022 / 1 minute / Commercial / Directed by: Bobby Zarkasih / Produced by: Arthana Cakti
Client Visinema, Cinema XXI / Executive Producer Chyntia Kartika Sari / Producer Assistant Billa Ayu Kinanti / Director of Photography Andreas Kurnia / Sound Recordist Mario / Wardrobe Marcello Hizky / Make Up Artist Notje Tatipata / Clapper Jalu Wisesa / Talent Coordinator Widya Fadjriah / Post Producer Jalu Wisesa / Editor & Motion Graphic Nathanael Sugeng Kurniawan / Colorist Nadya Shabrina / Graphic Designer Olivia Suryo / Sound Designer Leo Erwando / Music Ofel Obaja / Featuring Widuri Puteri, Asri Welas, Abdul Arif, Ringgo Agus Rahman, Niloufer Bahalwan, Adhisty Zara, Nirina Zubir
As a form, public service announcement has their own limit in the way of storytelling, especially with a lot of mandatory information you have to put into the video. To bring something different onto the table we choose to experiment with sound design and camera movement. We take the advantage of surround sound systems in cinema to imitate the noisy sound from cellphones that annoy the audience. We also choose to use seamless camera transitions to keep the audience from getting bored.